Unique selling point?

Wouldn’t it be refreshing if service companies started to promote a unique selling point which is to offer their clients a secure environment! I know this sounds a bit daft but let’s look at some examples. The classic case is accountants. They process their client’s financial information and exchange this with their clients. A lot of clients send their data by email or on memory sticks both of which are totally insecure, you have to ask yourself why not send your financial details to the accountant on a postcard, it has the same level of security.

So my thought is why don’t accountants and the like offer a unique selling point to their clients, a secure way of transferring data. For example a secure portal for clients to login to so they can exchange data or the business supply their clients with encrypted USB sticks with the company logo on it so it advertises the business as well as proving the client with a way of protecting themselves and their data.

The implementation of such a solution could be promoted to the clients and used to secure new business as a USP.

Simple!